On July 4, 2025, the long-awaited First Fest: Beat Your Way took place at the OFF TOP venue in Almaty — a music festival that has already won the hearts of thousands of electronic music fans. This year, Mercedes-Benz proudly became the official partner of the event, uniting rhythm, movement, and the freedom of self-expression.

First Fest has become a new summer tradition for those who appreciate the energy of the dance floor, world-class music, and the atmosphere of true nights without borders. The evening of July 4 was unforgettable thanks to a stunning DJ set by Mahmut Orhan, a global headliner known for performances at Tomorrowland, Ultra Europe, and Exit Festival. His unique sound — blending deep house, ethnic elements, and eastern expression — mesmerized the Almaty audience.

Like Mercedes-Benz, First Fest inspires movement, freedom, and style. We support a culture where every moment is an emotion, every sound is an expression of individuality, and every choice reflects character.

Mercedes-Benz. Move to the rhythm of summer.